Excellent customer service is the best kind of marketing

The product is in place, and meets expectations. But service is needed and an appointment is needed. The service is promised for a certain day, yet the confirmation call never comes. So you call customer service. And rather than them call the service provider to confirm the appointment (which is their job) they ask YOU to call. See anything wrong with this? I do. I look for excellent customer service every day, and by virtue of that, I often find very poor customer service. The blog will cover the highs and lows of the customer service experience as well as looking at the marketing that is used to entice these same customers to purchase or use your product and service.